About Charles Kasumba

Charles Kasumba is the Digital Communications Officer at Southern Voice. He collaborates closely with the Director of Global Public Affairs to drive innovative and impactful communication strategies that resonate with diverse audiences.

Finding the Global South’s Footing in the Narrative Power Debate

By 2026-05-08T13:18:18+00:00May 8, 2026|

Narratives have always played a powerful role in shaping how we understand the world. Political campaigns rely heavily on headlines and media; rumours in pop culture spread like wildfire. This influence is not limited to politics or entertainment. In development, narratives strongly influence which issues are prioritised and whose voices are heard.

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